Maintaining a clean and hygienic shower area is essential for a healthy and refreshing bathing experience. However, the tiled surfaces in our showers can be a breeding ground for mildew, mold, and soap scum, making them difficult to clean and maintain. The buildup of these substances not only affects the appearance of the tile but also creates an environment that can harbor bacteria and other microorganisms. To keep your shower tile clean and free from these unwanted substances, it is crucial to use the right cleaning products.
When it comes to choosing the best cleaners for shower tile, there are numerous options available in the market, each with its unique features and benefits. With so many products to choose from, selecting the most effective and suitable cleaner can be overwhelming. In this article, we will provide you with a comprehensive review of the top-rated cleaners, along with a buying guide to help you make an informed decision. We will discuss the key factors to consider when choosing a cleaner, such as the type of tile, the level of cleaning required, and any specific concerns like mold or mildew. By the end of this article, you will be equipped with the knowledge to select the perfect cleaner for your shower tile, ensuring a cleaner, healthier, and more enjoyable bathing experience.
We will review the best cleaners for shower tile later in this article. But before that, take a look at some relevant products on Amazon:
Last update on 2025-11-28 at 19:54 / #ad / Affiliate links / Images from Amazon Product Advertising API
Introduction to Cleaners for Shower Tile
Cleaners for shower tile are specialized products designed to remove dirt, grime, and soap scum that can accumulate on shower tiles. These cleaners are usually formulated to tackle tough stains and mineral deposits, leaving the tiles clean and sparkling. With so many options available in the market, it can be overwhelming to choose the right cleaner for your shower tile.
The type of cleaner you need depends on the type of tile you have in your shower. For example, if you have natural stone tiles, you may need a cleaner that is specifically designed for that type of surface. On the other hand, if you have ceramic or porcelain tiles, a general-purpose tile cleaner may be sufficient. It’s also important to consider the level of dirt and grime on your tiles, as well as any allergies or sensitivities you may have to certain ingredients.
When it comes to choosing the best cleaners for shower tile, there are several factors to consider. You want a cleaner that is effective at removing dirt and grime, but also safe to use on your tiles and gentle on your skin. You may also want to consider the environmental impact of the cleaner, as well as its scent and ease of use. By taking the time to research and compare different cleaners, you can find the one that best meets your needs and keeps your shower tile looking its best.
In addition to their cleaning power, many cleaners for shower tile also offer additional benefits such as disinfecting properties, anti-fog agents, and streak-free shine. Some cleaners may also be designed to prevent the growth of mold and mildew, which can be a common problem in shower areas. By using the right cleaner for your shower tile, you can keep your shower clean, hygienic, and looking like new, making it a great place to start your day.
The Best Cleaners For Shower Tile
The
1. Better Life Natural Shower Tile Cleaner
is a plant-based cleaner that is gentle on surfaces yet tough on soap scum and mildew. It is free of harsh chemicals, toxins, and artificial fragrances, making it a great option for those with sensitive skin or allergies. The natural ingredients in this cleaner make it a popular choice among environmentally conscious consumers.
This cleaner is easy to use and requires no scrubbing or rinsing, making it a great option for those with busy schedules. It can be used on a variety of surfaces, including shower tile, glass, and fiberglass. The
1. Better Life Natural Shower Tile Cleaner
has received excellent reviews from customers, who praise its effectiveness and gentle nature. It is a bit pricier than some other cleaners on the market, but its natural ingredients and excellent results make it well worth the extra cost.
The
2. Lysol Shower Tile Cleaner
is a powerful cleaner that is designed to tackle tough soap scum and mildew stains on shower tile. It contains a unique formula that helps to break down and remove tough stains, leaving surfaces clean and sparkling. This cleaner is also disinfectant, killing 99.9% of bacteria and viruses that can cause illness.
The
2. Lysol Shower Tile Cleaner
is easy to use and requires minimal scrubbing or rinsing. It is suitable for use on a variety of surfaces, including shower tile, sink basins, and countertops. Customers praise this cleaner for its effectiveness and affordability, making it a great option for those on a budget. However, some users have noted that it can be harsh on certain surfaces, so be sure to test it on a small area before using it on a larger scale.
The
3. OxiClean Shower Tile Cleaner
is a powerful and versatile cleaner that is designed to tackle tough soap scum and mildew stains on shower tile. It contains a unique formula that helps to break down and remove tough stains, leaving surfaces clean and sparkling. This cleaner is also great for removing hard water stains and mineral deposits.
The
3. OxiClean Shower Tile Cleaner
is easy to use and requires minimal scrubbing or rinsing. It is suitable for use on a variety of surfaces, including shower tile, sink basins, and countertops. Customers praise this cleaner for its effectiveness and affordability, making it a great option for those on a budget. It is also eco-friendly and free of harsh chemicals, making it a great option for those who are environmentally conscious.
The
4. Soap Scum Remover by Earthbath
is a natural and non-toxic cleaner that is designed to remove tough soap scum and mildew stains from shower tile. It contains a unique formula that helps to break down and remove tough stains, leaving surfaces clean and sparkling. This cleaner is also biodegradable and free of harsh chemicals, making it a great option for those who are environmentally conscious.
The
4. Soap Scum Remover by Earthbath
is easy to use and requires minimal scrubbing or rinsing. It is suitable for use on a variety of surfaces, including shower tile, sink basins, and countertops. Customers praise this cleaner for its effectiveness and gentle nature, making it a great option for those with sensitive skin or allergies. It is a bit pricier than some other cleaners on the market, but its natural ingredients and excellent results make it well worth the extra cost.
The
5. Soft Scrub Advanced Shower Tile Cleaner
is a powerful and gentle cleaner that is designed to remove tough soap scum and mildew stains from shower tile. It contains a unique formula that helps to break down and remove tough stains, leaving surfaces clean and sparkling. This cleaner is also great for removing hard water stains and mineral deposits.
The
5. Soft Scrub Advanced Shower Tile Cleaner
is easy to use and requires minimal scrubbing or rinsing. It is suitable for use on a variety of surfaces, including shower tile, sink basins, and countertops. Customers praise this cleaner for its effectiveness and affordability, making it a great option for those on a budget. It is also gentle on surfaces and won’t scratch or damage them, making it a great option for those with delicate or sensitive surfaces.
Why Do People Need to Buy Cleaners for Shower Tile
Shower tile surfaces are constantly exposed to water, soap scum, and mildew, which can lead to the buildup of grime and stains. If left uncleaned, these surfaces can become a breeding ground for bacteria, mold, and mildew, creating an unsanitary environment. Regular cleaning is essential to maintain the appearance and hygiene of shower tile surfaces. However, using regular household cleaners may not be enough to effectively remove tough stains and soap scum.
The porosity of shower tile surfaces makes them prone to staining, and the constant exposure to water can cause mineral deposits to form. These deposits can be difficult to remove with regular cleaning products, and if left unchecked, can lead to permanent damage. Moreover, the grout lines between tiles can be particularly challenging to clean, as they can trap dirt and debris. To effectively clean shower tile surfaces, specialized cleaners are needed to penetrate deep into the pores and grout lines.
Using the best cleaners for shower tile can make a significant difference in the cleanliness and appearance of these surfaces. These cleaners are specifically designed to tackle tough stains, soap scum, and mildew, and can help to restore the original shine and color of the tile. Regular cleaning with these specialized products can also help to prevent the buildup of grime and stains, making maintenance easier and more efficient.
In addition to maintaining appearance and hygiene, cleaning shower tile surfaces regularly can also help to extend their lifespan. By removing dirt, grime, and mineral deposits, cleaners can help to prevent damage to the tile and grout, reducing the need for costly repairs or replacements. Furthermore, a clean shower tile surface can also improve the overall aesthetic of the bathroom, creating a more welcoming and inviting space. By investing in a good cleaner, individuals can keep their shower tile surfaces looking their best and maintain a clean and healthy bathroom environment.
Types of Cleaners For Shower Tile
When it comes to cleaning shower tile, there are several types of cleaners available. These include acidic cleaners, alkaline cleaners, and enzyme-based cleaners. Acidic cleaners are effective at removing soap scum and mildew, while alkaline cleaners are better at removing grease and grime. Enzyme-based cleaners, on the other hand, are designed to break down protein-based stains such as blood and body oil.
Acidic cleaners are typically made with ingredients such as citrus or vinegar, which give them a low pH level. This makes them effective at dissolving and removing mineral deposits and soap scum. However, they can be harsh on certain types of tile, such as natural stone, and may require additional rinsing to prevent etching. Alkaline cleaners, by contrast, have a high pH level and are often made with ingredients such as bleach or ammonia. They are effective at removing tough stains and grime, but can be irritating to skin and eyes.
Enzyme-based cleaners are a popular choice for cleaning shower tile because they are gentle and non-toxic. They work by breaking down protein-based stains into smaller particles that can be easily rinsed away. This makes them effective at removing stains such as blood and body oil, which can be difficult to remove with other types of cleaners. Additionally, enzyme-based cleaners are often biodegradable and free of harsh chemicals, making them a good choice for those looking for a more environmentally friendly option.
In addition to these types of cleaners, there are also all-purpose cleaners that can be used on shower tile. These cleaners are often made with a combination of ingredients and can be effective at removing a variety of stains and grime. However, they may not be as effective at removing tough stains or mineral deposits as specialized cleaners. When choosing a cleaner for shower tile, it’s a good idea to consider the type of stains and grime you are trying to remove, as well as the type of tile you have.
Benefits of Regular Cleaning
Regular cleaning of shower tile is important for maintaining its appearance and preventing the buildup of grime and stains. When soap scum and mildew are allowed to accumulate, they can cause the tile to become dull and discolored. Additionally, the buildup of bacteria and mold can create unpleasant odors and even pose health risks. By cleaning the shower tile regularly, you can help to prevent these problems and keep the tile looking its best.
Regular cleaning can also help to extend the life of the shower tile. When grime and stains are allowed to accumulate, they can cause the tile to become worn and damaged. By removing these substances regularly, you can help to prevent this type of damage and keep the tile looking new for longer. Additionally, regular cleaning can help to prevent the need for more intensive cleaning methods, such as using harsh chemicals or scrubbing with abrasive materials.
In addition to the aesthetic benefits, regular cleaning of shower tile can also have health benefits. The buildup of bacteria and mold in the shower can create an environment that is conducive to the growth of illness-causing organisms. By regularly cleaning the shower tile, you can help to prevent the spread of these organisms and create a healthier environment for yourself and your family.
The frequency with which you should clean your shower tile will depend on how often it is used. If you have a large family or the shower is used frequently, you may need to clean it more often to prevent the buildup of grime and stains. On the other hand, if the shower is used less frequently, you may only need to clean it every few weeks. In general, it’s a good idea to clean the shower tile at least once a week to prevent the buildup of grime and stains.
Common Stains and Grime
Shower tile is prone to a variety of common stains and grime, including soap scum, mildew, and hard water stains. Soap scum is a sticky substance that is created when soap and shampoo react with the minerals in the water. It can be difficult to remove and can cause the tile to become dull and discolored. Mildew, on the other hand, is a type of fungus that thrives in damp environments. It can cause black or green streaks to appear on the tile and can create unpleasant odors.
Hard water stains are another common problem in showers. These stains are caused by the minerals in the water, such as calcium and iron, and can cause the tile to become spotty or discolored. They can be difficult to remove and may require the use of specialized cleaners. In addition to these stains, shower tile can also be prone to stains from body oil, hair dye, and other substances.
To prevent these types of stains and grime, it’s a good idea to clean the shower tile regularly. This can help to prevent the buildup of soap scum and mildew, and can make it easier to remove stains when they do occur. Additionally, using a cleaner that is specifically designed to remove the type of stain you are dealing with can be helpful. For example, a cleaner that contains acid can be effective at removing soap scum and mineral deposits, while a cleaner that contains enzymes can be effective at removing protein-based stains.
In addition to cleaning the shower tile, there are also several other steps you can take to prevent stains and grime. For example, using a squeegee or towel to wipe down the tile after each use can help to prevent the buildup of water spots and mineral deposits. Additionally, using a cleaner that contains a rinsing agent can help to prevent streaks and water spots.
Maintenance and Prevention
In addition to regular cleaning, there are several other steps you can take to maintain and prevent stains and grime on your shower tile. One of the most effective ways to prevent stains is to use a cleaner that contains a sealer or protector. These types of cleaners can help to repel water and prevent the buildup of mineral deposits, making it easier to clean the tile and preventing stains from occurring.
Another way to maintain and prevent stains on shower tile is to use a cleaner that is specifically designed for the type of tile you have. For example, if you have natural stone tile, you will want to use a cleaner that is specifically designed for natural stone. These types of cleaners can help to protect the tile and prevent damage, while also removing stains and grime.
In addition to using the right cleaner, there are also several other steps you can take to maintain and prevent stains on shower tile. For example, using a squeegee or towel to wipe down the tile after each use can help to prevent the buildup of water spots and mineral deposits. Additionally, using a cleaner that contains a rinsing agent can help to prevent streaks and water spots.
Regular maintenance can also help to extend the life of the shower tile. By cleaning the tile regularly and using a cleaner that is specifically designed for the type of tile you have, you can help to prevent damage and keep the tile looking its best. Additionally, using a sealer or protector can help to repel water and prevent the buildup of mineral deposits, making it easier to clean the tile and preventing stains from occurring. By following these steps, you can help to maintain and prevent stains on your shower tile, and keep it looking its best for years to come.
Comprehensive Buying Guide for Effective Shower Tile Cleaning
When it comes to maintaining the cleanliness and hygiene of your bathroom, shower tile cleaning is an essential aspect that cannot be overlooked. With the multitude of cleaning products available in the market, selecting the right one can be daunting. This guide aims to provide you with the necessary insights to make an informed decision, ensuring your shower tiles remain clean, hygienic, and visually appealing.
Type of Cleaner
The type of cleaner you choose depends on the material of your shower tiles. Different tiles, such as ceramic, porcelain, glass, or natural stone, require specific cleaning agents to avoid damage. For instance, acidic cleaners can etch or discolor certain types of natural stone, while alkaline cleaners might leave streaks on glass tiles. Understanding the composition of your tiles is crucial to selecting a cleaner that is compatible and effective.
When selecting a cleaner based on the type of tile, consider the formulation of the product. Look for cleaners that are specifically designed for your tile type. For example, if you have natural stone tiles, opt for a cleaner that is pH-neutral and free of acidic or abrasive ingredients. This will help prevent etching, damage, or discoloration of the stone. always check the label for compatibility and follow the manufacturer’s instructions for use.
Effectiveness Against Soap Scum and Mildew
Soap scum and mildew are common problems in shower areas, requiring cleaners that can effectively combat these issues. The best cleaners for shower tile should be capable of dissolving and removing soap scum and mildew stains without leaving residues. Consider products that contain ingredients known for their ability to break down and eliminate these stubborn substances. Additionally, look for cleaners with antimicrobial properties to prevent the regrowth of mildew and mold.
The formulation of a cleaner plays a significant role in its effectiveness against soap scum and mildew. Some cleaners may require scrubbing to remove stubborn stains, while others can dissolve these substances without the need for additional effort. Opt for a cleaner that is both effective and easy to use, saving you time and effort in your cleaning routine. Moreover, regular use of such cleaners can prevent the buildup of soap scum and mildew, making maintenance easier over time.
Environmental and Health Considerations
Many cleaning products contain harsh chemicals that can be detrimental to both the environment and your health. When choosing a shower tile cleaner, consider the environmental impact and potential health risks associated with the product. Look for cleaners that are labeled as eco-friendly, non-toxic, and biodegradable. These products are safer for use around pets and children and contribute less to air and water pollution.
Opting for eco-friendly cleaners not only benefits the environment but also ensures a healthier cleaning experience. These products are often free from volatile organic compounds (VOCs), which can cause respiratory issues and other health problems. Moreover, eco-friendly cleaners tend to have gentler formulations, reducing the risk of skin irritation or allergic reactions. By choosing a cleaner that is both effective and environmentally responsible, you can maintain a clean and healthy bathroom without compromising your values or well-being.
Convenience and Ease of Use
The convenience and ease of use of a cleaner can significantly impact your cleaning experience. Consider the format of the cleaner, whether it’s a spray, gel, or liquid, and how it applies to your shower tiles. Some cleaners may require dilution with water, while others are ready to use. Additionally, think about the ease of rinsing the cleaner off the tiles and whether it leaves any residue.
For maximum convenience, opt for a cleaner that is easy to apply and rinse off. Spray cleaners can be particularly convenient for shower tiles, as they allow for quick and even coverage. Look for products with trigger sprays or adjustable nozzles for better control and less waste. Furthermore, consider the size of the cleaner container and whether it is refillable, as this can impact the overall cost and environmental footprint of the product.
Cost and Value
The cost of a shower tile cleaner can vary significantly depending on the brand, size, and formulation. When evaluating the cost, consider the value the cleaner provides. A more expensive cleaner might offer better performance, longer-lasting results, or additional benefits such as disinfecting properties. On the other hand, cheaper cleaners might require more frequent application or larger quantities to achieve the same results.
To determine the best value, calculate the cost per use or the cost per square foot of coverage. This can help you compare different products more effectively. Additionally, consider any long-term benefits of using a particular cleaner, such as the prevention of soap scum and mildew buildup, which can reduce the need for deep cleaning or the use of additional products. By evaluating both the short-term and long-term costs and benefits, you can make a more informed decision about which cleaner offers the best value for your money.
Brand Reputation and Customer Reviews
The reputation of the brand and customer reviews can provide valuable insights into the effectiveness and reliability of a shower tile cleaner. Look for brands that specialize in cleaning products and have a history of producing high-quality, effective cleaners. Customer reviews can offer firsthand experiences with the product, including its ease of use, effectiveness, and any potential drawbacks.
When reading customer reviews, pay attention to the overall rating and the specific comments about the product’s performance on shower tiles. Be wary of extremely negative or positive reviews, as they might be biased. Instead, look for reviews that provide a balanced view, highlighting both the strengths and weaknesses of the cleaner. Additionally, check if the brand engages with customer feedback, addressing any concerns or issues raised by reviewers. This can indicate a commitment to customer satisfaction and product quality.
FAQs
What are the different types of cleaners for shower tile?
There are several types of cleaners available for shower tile, including acidic cleaners, alkaline cleaners, and neutral cleaners. Acidic cleaners are typically used to remove soap scum and hard water stains, while alkaline cleaners are used to remove grease and grime. Neutral cleaners, on the other hand, are gentle and suitable for everyday cleaning. It’s essential to choose the right type of cleaner based on the type of tile and the level of dirt and grime.
When selecting a cleaner, it’s also important to consider the ingredients and their potential impact on the tile and the environment. Some cleaners may contain harsh chemicals that can damage certain types of tile or harm the environment. In contrast, eco-friendly cleaners are made from natural ingredients and are biodegradable, making them a popular choice for many homeowners. Additionally, some cleaners come with specialized features, such as antibacterial properties or fragrances, which can be beneficial for maintaining a clean and hygienic shower area.
How do I choose the best cleaner for my shower tile?
Choosing the best cleaner for your shower tile depends on several factors, including the type of tile, the level of dirt and grime, and your personal preferences. If you have a specific type of tile, such as natural stone or glass, you’ll want to choose a cleaner that’s specifically designed for that type of surface. You should also consider the level of dirt and grime in your shower area, as well as any stubborn stains or soap scum buildup. Additionally, think about your personal preferences, such as fragrance, eco-friendliness, and ease of use.
When selecting a cleaner, read the label carefully and look for certifications from reputable organizations, such as the EPA or Green Seal. You should also read reviews from other customers to get a sense of the cleaner’s effectiveness and any potential drawbacks. It’s also a good idea to test a small area of the tile before using a new cleaner to ensure that it doesn’t damage the surface. By considering these factors and doing your research, you can choose the best cleaner for your shower tile and keep your shower area clean and hygienic.
Can I use a multi-purpose cleaner on my shower tile?
While multi-purpose cleaners can be convenient and effective for many surfaces, they may not be the best choice for shower tile. Multi-purpose cleaners can be too harsh for certain types of tile, such as natural stone or glass, and may damage the surface or leave streaks and residue. Additionally, multi-purpose cleaners may not be specifically designed to tackle the unique challenges of shower tile, such as soap scum and hard water stains.
If you do decide to use a multi-purpose cleaner on your shower tile, make sure to read the label carefully and follow the instructions. Look for a cleaner that’s specifically designed for use on tile and is gentle enough for your surface. You should also test a small area of the tile before using the cleaner to ensure that it doesn’t damage the surface. It’s also a good idea to use a cleaner that’s specifically designed for shower tile, as these cleaners are typically formulated to tackle the unique challenges of this area.
How often should I clean my shower tile?
The frequency of cleaning your shower tile depends on several factors, including how often you use your shower and the level of dirt and grime that builds up. As a general rule, you should clean your shower tile at least once a week to prevent the buildup of soap scum and mildew. If you have a large family or use your shower frequently, you may need to clean your tile more often. Additionally, if you notice stubborn stains or soap scum buildup, you may need to clean your tile more frequently.
Regular cleaning can help prevent the buildup of dirt and grime and keep your shower tile looking its best. You can also use a daily cleaner or a spray-and-wipe cleaner to quickly clean your tile after each use. This can help prevent the buildup of soap scum and mildew and keep your shower area clean and hygienic. By cleaning your shower tile regularly, you can keep your shower area looking its best and prevent the need for more frequent deep cleaning.
What are some common mistakes to avoid when cleaning shower tile?
One common mistake to avoid when cleaning shower tile is using too much water or the wrong type of cleaner. Using too much water can lead to oversaturation, which can damage certain types of tile or lead to the growth of mildew and mold. Using the wrong type of cleaner can also damage the tile or leave streaks and residue. Another common mistake is using abrasive materials or scrubbers, which can scratch or damage the tile.
To avoid these mistakes, make sure to read the label carefully and follow the instructions when using a cleaner. Use a soft cloth or sponge to clean the tile, and avoid using abrasive materials or scrubbers. You should also test a small area of the tile before using a new cleaner to ensure that it doesn’t damage the surface. Additionally, make sure to rinse the tile thoroughly after cleaning to remove any soap scum or residue. By avoiding these common mistakes, you can keep your shower tile looking its best and prevent damage or discoloration.
Are there any natural alternatives to chemical-based cleaners for shower tile?
Yes, there are several natural alternatives to chemical-based cleaners for shower tile. One popular option is white vinegar, which is a natural acid that can help break down soap scum and mildew. Another option is baking soda, which can be used to scrub away stubborn stains and grime. You can also use essential oils, such as tea tree oil or lemon oil, which have antibacterial properties and can help keep your shower area clean and hygienic.
When using natural alternatives, make sure to follow the instructions carefully and test a small area of the tile before using. You can also mix and match different natural ingredients to create a customized cleaner that’s tailored to your specific needs. For example, you can mix baking soda and white vinegar to create a paste that can be used to scrub away stubborn stains. By using natural alternatives, you can keep your shower tile clean and hygienic without exposing yourself or the environment to harsh chemicals.
Can I use a steam cleaner on my shower tile?
Yes, you can use a steam cleaner on your shower tile, but make sure to follow the instructions carefully and take necessary precautions. Steam cleaners can be an effective way to deep clean shower tile, as they use hot steam to loosen and remove dirt and grime. However, be careful not to use too much steam, as this can lead to oversaturation and damage certain types of tile. You should also avoid using steam cleaners on certain types of tile, such as natural stone or unsealed grout.
When using a steam cleaner, make sure to test a small area of the tile first to ensure that it doesn’t damage the surface. You should also use a soft cloth or sponge to wipe away any dirt or grime, and avoid using abrasive materials or scrubbers. Additionally, make sure to rinse the tile thoroughly after using a steam cleaner to remove any soap scum or residue. By using a steam cleaner carefully and following the instructions, you can deep clean your shower tile and keep it looking its best.
The Bottom Line
In conclusion, maintaining a clean and hygienic shower area is essential for a healthy and comfortable bathroom experience. The build-up of soap scum, mildew, and hard water stains on shower tiles can be a daunting task to tackle, but with the right cleaning solution, it can be achieved with ease. By investing in a high-quality cleaner, homeowners can ensure their shower tiles remain sparkling clean and free from dirt and grime. This not only enhances the aesthetic appeal of the bathroom but also prevents the growth of mold and mildew, which can be detrimental to one’s health.
When it comes to selecting the ideal cleaning product for shower tiles, it is crucial to consider factors such as effectiveness, safety, and environmental impact. The best cleaners for shower tile offer a powerful and gentle cleaning experience, effectively removing dirt and grime without damaging the tile surface. By choosing the right cleaner, homeowners can enjoy a clean and hygienic shower area, free from the hassle of tedious cleaning and maintenance. With the numerous options available in the market, it is essential to research and compare different products to find the one that best suits your needs and preferences, ensuring a clean and sparkling shower tile that adds to the overall beauty and functionality of your bathroom.